The Copy Merchant

Content crafted to speak your language

Let’s communicate your message in a way that inspires people to take action.

While you’ve been busy building a business, you’ve also been creating a special kind of vision. You’ve found a better way to do whatever it is that you do, and the world needs more of that. So whatever your vision is, I’m here to honour it on the page.


I’m Melinda, and I’m a tea-guzzling copywriter based in Brisbane. I work with businesses that have a clear purpose to do good by their customers.


I’ve written for national publications, worked in creative agencies and been the assistant editor of a magazine that disappeared within hours of hitting the streets.

I also know all the conversion copywriting tricks, and have found that sweet spot between telling a good story while selling customers on why you’ve got their best interests at heart.

Professional copy isn’t about sounding stiffer than the starched tablecloth at a five-star restaurant. It’s about respecting your customers enough to speak to them in their language …

And when you do, good things start happening. I’ve helped clients to increase their website enquiries, double their mailing lists and find the confidence to implement a memorable brand voice. From speaking with your customers to digging deep into your analytics and actively listening, I take a strategic approach to ensure you get results.


So whether your copy just ‘doesn’t feel right’ or you have no idea where to start, we’ll start an authentic conversation – one that celebrates your unique story and makes you excited to embrace it.


I’m a …

  • Tea master in training
  • Pretty average (but enthusiastic) Spanish speaker
  • Podcast addict


I’m building a new website, so in the meantime check out some of my most recent web copy for Family Clean, The Founders Team, Nutrient Nation and Mayde Tea. I work primarily on websites, email funnels, publications and blogs. Together we’ll get to the heart of what really needs to be said and how.