The Copy Merchant

Content crafted to speak your language, with one part character, one part strategy and endless cups of tea

While you’ve been busy building a business, you’ve also been creating a special kind of vision. You’ve found a better way to do whatever it is that you do, and I’m here to honour that.

I’m Melinda, and I’m a tea-guzzling copywriter based in Brisbane. I work with businesses that have a clear purpose to do good by their customers.

I’ve written for national publications, worked in agencies and been the assistant editor of a magazine that disappeared within hours of hitting the streets.

I also know all the conversion copywriting tricks, and have found that sweet spot between telling a good story while selling customers on why you’ve got their best interests at heart.

Professional copy isn’t about sounding stiffer than the starched tablecloth at a five-star restaurant. It’s about respecting your customers enough to speak to them in their language …

And when you do, the good kind of magic happens. I’ve helped clients to increase their website enquiries, double their mailing lists and find the confidence to implement a memorable brand voice.

So whether your copy just ‘doesn’t feel right’ or you have no idea where to start, we’ll start an authentic conversation – one that celebrates your unique story and makes you excited to embrace it.

I’m a …

  • Tea master in training
  • Pretty average (but enthusiastic) Spanish speaker
  • Podcast addict

I’m building a new website, so in the meantime check out some of my most recent web copy work below. I work primarily on websites, email funnels, publications and blogs …

RECENT WORK
FAMILY CLEAN

“Family Clean is a boutique agency matching you with cleaners and housekeepers across Brisbane who respect your home, family and fur-babies as much as you do.”

THIS IS A SITE I WANT TO SEE MORE OF!

NUTRIENT NATION

“Let’s take the guesswork out of what you should be eating. At Nutrient Nation, we make it easy to give your body the fuel it needs for work and play.”

I WANT TO READ MORE!

THE FOUNDERS TEAM

“Did you get into business to simply coast along, or to make a real difference in your life? It is time to get on top of that to-do list, work smarter and start chasing those goals you have been ‘meaning’ to get a start on.”

TAKE ME TO THE SITE!

WANT TO KNOW MORE?

The best way to tell if we’re a good fit is to have a chat, but you probably want to know a little more before picking up the phone. So here are a few key facts …

Good copy requires an open mind

I travel often, read widely, work at shared office spaces and engage with a diversity of clients to maintain a broad view of the world.

Details matter

From Google Analytics data to customer conversations and mining online reviews, I’ll dig deep into the details to ensure we’re working strategically.

Ask why

But why???” Sometimes I sound like a three-year-old, but asking this question over and over again gets to the heart of what’s really needs to be said and how.