Don’t let your website project overwhelm you. Hand the copy over to a copywriter who gets to know you.
I’m Melinda – a conversion copywriter for service-based businesses. I turn your jumbled thoughts into polished website copy that sounds just like you.
There is so much to write about on your website, so where do you even begin?
That’s what a conversion copywriter like me helps with.
I don’t just write any old words – I help you to narrow down what you need to say to get people interested in your offer. So even if you have no idea what to say in order to stand out, or you cringe at your own writing attempts, I’ll help you shape your story.
Through research, I define your brand messaging and personality. Then I use that information to create engaging copy that attracts the right people.
Conversion copy is relatable but also persuasive. It builds your credibility and is written to generate more leads – whether that’s an enquiry, appointment booking or a download.
I’ve worked in creative agencies and managed editorial for a magazine that disappeared in hours of release.
I also know all the copywriting tricks, and have found the sweet spot between sales and telling a good story.
So what’s the secret?
Professional copy isn’t about sounding stiffer than the starched tablecloth at a 5-star restaurant. It’s about respecting your customers enough to speak their language…
When you do, good things happen. I’ve helped clients to:
Increase website enquiries
Double mailing lists
Develop a fresh brand voice
Send email campaigns with 10x ROI
From speaking with your customers to digging deep into your analytics, I take a strategic approach to create results like these.
As well as being a copywriter, I’m also a:
Certified tea master
Average but enthusiastic Spanish speaker (hola!)
Podcast addict
I’ve written about everything from finance to retirement and landscaping – the industry I’m writing about doesn’t matter, because I understand how to connect with people.
Don’t waste any more time trying to nail it on your own… Whether your copy just doesn’t feel right or you have no idea where to begin, we’ll start an authentic conversation – one that celebrates your story and makes you excited to share it with the world.
I believe that great website copy…
Relates to the lives of your ideal clients
Connects with people through personality
Is backed by research
Doesn’t overwhelm with too much information
Demonstrates your values and credibility
We can partner up to create web copy, email marketing and automation, plus blogs and case studies…
Web copy is a key part of your client experience. This is what real customers of my clients have to say about their copy…
Client: Maytree Studios
Source: Houzz
Client: Family Clean
Source: productreview.com.au