Click-worthy copy, inspired by your brand
I work with small businesses and marketing teams who don’t have the time or in-house resources to produce polished copy.
Here is how I can help you, plus some samples of recent work…
Web copy and audits
‘What do I say on each page? And wait… how many pages do I actually need?’ Your website is too important for guesswork! So as well as writing copy that converts, I’ll also help you to nut out a web strategy that both humans and Google will love. Or we can start with a web audit to identify areas for improvement.
Email marketing
Emails get the sales. If you know what to say, that is… Email automation is the most popular add-on to my web copy packages. Once you have a prospect’s attention, keep them interested them with a carefully nurture sequence.
Blogs and case studies
Show people you are *really* as good as your copy says you are. Blogs and case studies are the ultimate credibility-builders. These are the materials people look at right before a purchase, when they’re seeking assurance that you’re not all smoke and mirrors.
Nutrient Nation
Rebecca at Nutrient Nation is an accomplished dietitian who was working with athletes, but wanted to target gym-goers too. These are professionals who exercise a few times per week and want nutrition advice that supports their busy schedules.
After speaking with Rebecca’s clients, I identified the main reasons why this part of her market want to see a dietitian… and, most importantly, why they put it off. These insights were used to create copy that makes the brand approachable.
The result is a website that positions lifestyle change as achievable and affordable, even if you are busy or haven’t seen a dietitian before.
Family Clean
Family Clean is a cleaning agency based in Brisbane. They were perceived as a family cleaning business, but the reality is they now have a large number of cleaning crews and a training program for new cleaners.
Through research, we identified that many of their customers had used a cleaner before and wanted to use an agency for a more professional service. We used these insights to develop relatable copy that strikes the balance between professionalism and the personal nature of bringing a cleaner into the home.
We continue to collaborate on blogs and email marketing, sending segmented campaigns to maximise return on investment.
Wangi Shores Retirement Village
Wangi Shores is a lakeside retirement village. It is an initiative of a local community organisation, which makes it a friendly place to live.
When Wangi Shores approached me, they were preparing to release a new stage of properties to the market. They wanted a website that better reflected the uniqueness of their location on the lake and the community of residents.
By gathering data from residents, I was able to update the copy to reflect what they love most about living there, right down to the birds that sit on their balconies. These ‘sticky’ details are memorable to website visitors, because they’re unique to Wangi Shores.
What clients have to say about me…
When we first met Melinda, she immediately ‘got us’ and believed in the (good!) difference we were trying to convey. It was so important to us to find a copywriter who wasn’t just quirky with words, but shared our values in order to tell our story in a very real and authentic way.
Having built our business from the ‘ground up’, to seeing significant growth recent years, my husband and I needed to overhaul our website / branding to better reflect who we are today.
Melinda undertook this seemingly enormous challenge (!) with so much positive insight, always thinking how this will best help and add value for our customers - which is what we’re all about.
Melinda is not only a beautiful storyteller, but every step of the way, she is completely in tune with our customer (researching the market, interviewing our customers & crews and undertaking workshops with our partners) - so she was able to very succinctly take them on a journey and demonstrate the value for their lives, without loosing our personality and where we both begun. We hope our relationship with Melinda will continue to thrive, from here to eternity.
– Rowena & Jo, Family Clean (email testimonial)