Even if you have no idea where to begin with your copy, you don’t want to mess around. That’s because you have goals to achieve.
You want to…
Generate leads that will actually turn into paying clients
Sound human (AKA not like a generic corporate business)
Get an external perspective on your jumbled thoughts
Here’s the thing: if you want your website to generate enquiries, the fancy words that make you sound clever aren’t going to get the job done. You need to talk in a way that your customers relate to.
Here’s how I create copy that will build genuine connections between you and your potential customers.
1. Research
I’ll tell you a secret: good copywriters get their best ideas from your customers. And it’s not because we’re lazy, because this approach takes more work…
By interviewing you and your customers, reading reviews and getting lost in online forums, I learn the language of your ideal clients.
I also examine your competitors, what’s worked for you in the past and other stand-out brands that align with your values.
2. Break it down
I use all of this data to craft messaging that speaks directly to the right people (rather than sitting around a table guessing what we should be saying).
So you know the strategy before I start writing copy, you get a research summary that maps out where I plan to take your messaging.
3. Write and review
The agreed strategy guides the entire process and gives me a reference point to build upon.
Using this, I create relatable copy that enhances your brand personality and tells potential customers exactly what they want to hear. You get a sample first to make sure we’re 100% on the same page, followed by a complete draft for review.
When we’re done, you get to send your copy live and feel proud of building a brand with genuine substance.
The nitty gritty…
Now you know my process, here are the details you’re really wondering about… like how much is this going to cost? And how long will it take?
Timeframe: Allow around 5 weeks for a website project to be completed, and please note that I often have a lead time of up to a month for all new projects. I’ll take a briefing meeting with you ASAP, so we can kick off as soon as my schedule opens up.
Price: You get a fixed-price quote with agreed deliverables for complete certainty. Each project is quoted individually, but here’s a ballpark for you to work off: $300 +GST for an email campaign; $350 +GST for a 600-word blog; $490 +GST for a website audit; $2,900 +GST for a 5-page website.
Approach: This is your project and I’ll work around you! Once we chat, I’ll propose an approach that fits around your goals, budget and timeframe. To make your life easy, I’ll happily collaborate with your team, web developer and anyone else involved in the project.
Not based in Brisbane? That’s okay! I regularly collaborate with interstate clients via video conference.
What clients have to say about me…
“I just wish everyone was as talented, professional and amazing as Melinda.”
— Clare Sheng, The Fitting Room on Edward (Facebook review)
“Melinda takes the time to get to know you and understand your business, and takes a collaborative approach to idea generation.
The outcome being a well considered content marketing strategy that is engaging and relevant for our audience.
Her talented writing style means she is in tune with our brand and speaks our language.”
— Carolynn Brooks, The Small Garden (email testimonial)